Can I Put High-viscosity Cosmetics in Airless Pump Bottles Cosmetic?
Apr 10, 2025
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In the field of cosmetic packaging, Airless Pump Bottles Cosmetic is increasingly favored by brands and consumers due to its excellent anti-oxidation and anti-pollution performance and precise quantitative advantages. However, a question that has attracted much attention is: Can they effectively contain high-viscosity cosmetics? This question is not only related to the applicability of product packaging, but also has a far-reaching impact on the quality maintenance, user experience and market promotion of cosmetics.
1. Working principle and general application of Airless Pump Bottles Cosmetic
2. Characteristics and packaging challenges of high-viscosity cosmetics
3. Feasibility analysis of Airless Pump Bottles Cosmetic for high-viscosity cosmetics
4. Industry data and market feedback
1. Working principle and general application of Airless Pump Bottles Cosmetic
1. Working Principle Analysis
2. Conventional application scenarios
In the field of skin care products, Airless Pump Bottles Cosmetic is widely used in the packaging of serums, lotions and other products. Serums are rich in a variety of highly active ingredients, and the anti-oxidation performance of the packaging is extremely high. Airless pump bottles can just meet this demand, effectively extending the shelf life of serums and maintaining their efficacy. In the field of makeup, liquid foundation is a common application object of airless pump bottles. The amount of liquid foundation needs to be precisely controlled to achieve an even makeup effect. The press design of the airless pump bottle can easily achieve this goal, avoid waste, and prevent the liquid foundation from being contaminated during use.
2. Characteristics and packaging challenges of high-viscosity cosmetics
1. Definition and characteristics of high-viscosity cosmetics
According to industry standards, high-viscosity cosmetics usually refer to products with a viscosity greater than 40Pa.s, such as creams, cleansing creams, facial masks, massage creams, etc. Take a well-known brand of anti-wrinkle cream as an example, its viscosity is as high as 60Pa.s and its texture is thick. This type of product has strong intermolecular forces and poor fluidity, and faces many difficulties in packaging and use.
2. Problems of traditional packaging on high-viscosity cosmetics
Traditional packaging, such as wide-mouth bottles, is inconvenient for consumers to use when containing high-viscosity cosmetics, and it is easy to cause the product to stick to the bottle mouth, which is both unhygienic and wasteful. Moreover, wide-mouth bottles cannot effectively isolate the air, and the active ingredients in high-viscosity cosmetics are easily oxidized, causing the product to deteriorate. For example, some high-viscosity creams containing active ingredients such as vitamins A and C have a significantly shortened shelf life after opening when packaged in wide-mouth bottles, and the use effect is greatly reduced.
3. Feasibility analysis of Airless Pump Bottles Cosmetic for high-viscosity cosmetics
In order to adapt to high-viscosity cosmetics, has continuously innovated in technology and design. In terms of pump head design, increasing the diameter of the discharge port can reduce the resistance when high-viscosity products are extruded. Some high-end airless pump bottles are also equipped with special pressure enhancement devices, which can generate greater pressure when pressing the pump head to ensure smooth extrusion of high-viscosity cosmetics. In terms of the internal structure of the bottle, the piston design is optimized to enhance its fit with the bottle wall, improve the efficiency of pushing high-viscosity products, and reduce residue.
4. Industry data and market feedback
1. Market research data
Survey data from market research firm Mintel shows that over the past five years, the global market share of high-viscosity cosmetics packaged in airless pump bottles has increased year by year, with an annual growth rate of about 8%. In the European market, about 30% of high-viscosity cream products will be packaged in airless pump bottles in 2024, an increase of 10 percentage points from 2020. This data shows that more and more cosmetic brands recognize and use airless pump bottles to package high-viscosity cosmetics.
2. Consumer and brand feedback
Consumer feedback shows that high-viscosity cosmetics packaged in airless pump bottles have significantly improved in terms of access convenience. 80% of consumers said that compared with traditional packaging, airless pump bottles can squeeze out products more easily and control the dosage more accurately. Brands pointed out that airless pump bottles enhance the product's sense of grade and help shape the brand image, while reducing the product return rate due to oxidation and contamination, and reducing production costs.
1. Cost issues
The production process of airless pump bottles is complex and has many parts, resulting in relatively high costs. Compared with traditional wide-mouth bottles, the cost of airless pump bottles may be 30% - 50% higher. This makes some cost-sensitive cosmetic brands have concerns when using airless pump bottles to package high-viscosity cosmetics.
2. Production process problems
The production of airless pump bottles suitable for high-viscosity cosmetics requires extremely high equipment and process requirements. In the injection molding process, the temperature, pressure and injection speed must be precisely controlled to ensure the dimensional accuracy and sealing of the bottle body and piston. If the production process is unstable, problems such as pump head blockage and leakage are prone to occur, affecting product quality.
3. Solution discussion
In order to reduce costs, on the one hand, large-scale production can be used to improve production efficiency and reduce unit production costs. On the other hand, new materials and production processes can be developed to simplify the structure of airless pump bottles and reduce material and manufacturing costs without affecting performance. In response to production process problems, cosmetic packaging companies need to increase investment in technology research and development, introduce advanced production equipment, strengthen quality control of the production process, and ensure the stability of product quality.
1. Technological development trend
With the advancement of science and technology, Airless Pump Bottles Cosmetic will apply more advanced technology when filling high-viscosity cosmetics in the future. Intelligence is the trend. Built-in sensors can monitor the remaining amount in real time. With the help of Bluetooth, it can connect to the mobile phone APP to remind consumers to restock. Nanotechnology may also be used in manufacturing to improve barrier properties and better protect active ingredients.
2.Market prospect forecast
In terms of market prospects, consumers have higher requirements for cosmetics quality and experience, and their environmental awareness has increased. Airless Pump Bottles Cosmetic is expected to expand its share in the field of high-viscosity cosmetics packaging. It is estimated that in the next five years, the global high-viscosity cosmetics market size using its packaging will grow at an annual rate of 10% - 12%. In emerging markets such as the Asia-Pacific region, the middle class's consumption power has increased, and the demand for high-quality cosmetics and packaging will drive the development of the airless pump bottle market.
It is feasible for Airless Pump Bottles Cosmetic to fill high-viscosity cosmetics. Although it faces challenges in cost and production process, it has broad prospects under technological innovation and market optimization, which will bring more opportunities for change to high-viscosity cosmetics packaging.